10 Best Jewellery Shops in Malaysia (2026)

Poh Kong is the largest jewellery retail chain in Malaysia, with over 100 outlets spanning the peninsula and East Malaysia. Founded in 1976, the brand built its name on accessible gold jewellery pricing paired with consistent quality across a network large enough to reach customers in smaller towns as well as major cities.

The product range covers 999 gold, 916 gold, diamond jewellery, and branded collections designed around Malaysian seasonal gifting habits including Chinese New Year, Hari Raya, and Deepavali. Poh Kong also runs a gold bar and coin business for customers who purchase jewellery partly as an investment.

HABIB has been a fixture in Malaysian jewellery retail for over six decades. The brand is known for its wide selection of gold and diamond pieces delivered at what it describes as transparent, fair pricing, a positioning that has earned it a loyal multi-generational customer base.

With showrooms across the Klang Valley, Penang, Johor, and East Malaysia, HABIB caters strongly to the bridal and gifting market. The brand is particularly well regarded for its 22K gold bridal sets and has won multiple industry awards for its designs and service quality.

Wah Chan has been operating since 1955, making it one of Malaysia’s most established jewellery chains. With 50-plus boutiques across Peninsular Malaysia, the brand offers a broad range of gold and diamond pieces across traditional and contemporary styles, and runs seasonal campaigns around major Malaysian holidays.

Wah Chan distinguishes itself by employing in-house gemologists and jewellery designers, which means customers looking for custom or redesigned pieces can access professional consultation at the store level rather than being redirected to a third-party workshop.

DeGem has been in the fine jewellery business for over 40 years and is regarded as one of Malaysia’s premier destinations for GIA-certified diamonds. The brand operates flagship boutiques in Bangsar and select high-end mall locations, positioning itself firmly in the luxury and bespoke segment.

The product lineup includes the DNA Collection, BrilliantC, and Infinity branded lines alongside fully customised pieces. Customers who have a specific stone grade or ring design in mind will find that DeGem’s staff are equipped to work through the process in detail, from stone selection to final setting.

ZCOVA is Malaysia’s best-known online-first diamond jewellery brand, built around ethical sourcing and transparency in diamond grading. Every diamond sold through ZCOVA is Kimberley Process certified, and the brand uses 3D printing to let customers preview their custom ring design before committing to production.

The brand has physical consultation points in the Klang Valley, Penang, Johor, and Ipoh for customers who want a hands-on appointment before purchasing. Pieces carry a lifetime warranty. For couples looking for a fully guided engagement ring experience at a price point below the traditional luxury boutique, ZCOVA is a strong contender.

Malabar Gold & Diamonds brings an international footprint to the Malaysian market, with showrooms in KL and Penang. Founded in 1993, the brand is known for its detailed craftsmanship across both traditional Indian jewellery styles and contemporary everyday designs, making it particularly popular among shoppers looking for elaborate bridal sets or festive jewellery with intricate goldwork.

Malabar also offers customisation services for customers who want to recreate a specific heirloom design or commission a new piece to a precise specification. Their diamond collections meet international grading standards across cut, colour, and clarity.

Tomei is a Bursa Malaysia-listed jewellery brand with a retail network spanning the Klang Valley and major Malaysian cities. The brand covers gold, diamond, and gemstone jewellery across its main Tomei line and the premium T. H. Jewellery sub-brand, giving it a wider price range than many single-tier competitors.

Tomei is a reliable choice for shoppers who want a brand with long-term accountability and an established product authentication process. Their gold and diamond pricing is competitive within the mid-market segment, and the brand runs regular promotions tied to Malaysia’s major festive calendar.

Love & Co. is a Singapore-origin brand with a strong presence in Malaysian malls including Mid Valley Megamall, 1 Utama, Sunway Pyramid, and IOI City Mall. The brand focuses specifically on couple jewellery, engagement rings, and wedding bands, using what it calls the 5Cs framework (the standard four grading criteria plus “confidence”) to help customers assess diamond quality.

For couples navigating the engagement ring process for the first time, Love & Co. provides a well-structured in-store consultation experience with clear pricing tiers. The brand also offers engraving and customisation options for rings and bracelets.

Joyalukkas is one of the world’s largest jewellery retail chains and maintains several showrooms in Malaysia, including locations in Kuala Lumpur and the Klang Valley. The brand covers gold, diamonds, precious stones, platinum, pearls, and silver under one roof, making it a practical option for shoppers who want to compare a wide range of materials and price points in a single visit.

Joyalukkas is particularly recognised for its detailed 22K and 24K gold jewellery ranges, which appeal to shoppers looking for high gold-content pieces for investment or traditional gifting purposes.